Concept + Features

Funkis Swedish Forms is a predominantly women's clothing, shoes, accessories, and gifts store located in the leafy streets of Paddington, Sydney. 

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Although innovative, Funktionalism stands for purpose and function. Everything in this space has a purpose and is cohesive in its materiality and form. 3D printed concrete is utilised throughout the design and is characterized by its sustainable properties and flexibility in creating unique forms. Dark gray concrete flooring, plywood, unfilled vein-cut travertine, and blush pink soft furnishings are scattered throughout the design, oozing soft femininity.

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Inspired by Swedish author Astrid Lindgren who wrote "Pippi Longstockings", this space is intended to inspire women to be strong, different, and kind. I also intended for the interior to educate and inspire women about influential Swedish women such as Astrid Lindgren. A projection screen is partially concealed at the back of the retail space displaying various interviews and influential footage for this purpose.

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From the storefront entrance concealing the retail space, to entering the open, transcendent retail space with projections softly playing in the background, Funkis Swedish Forms is a store designed to be an experience and to empower, educate, and inspire all.

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